Flatiron Plazas

The Flatiron Plazas are located at the intersection of 23rd Street, Fifth Avenue, and Broadway, adjacent to Madison Square Park, and with views of the Flatiron Building, Met Life Building, and New York Life Building. The Flatiron NoMad Partnership maintains the pedestrian spaces by providing cleaning, public safety, horticulture, and maintenance of the planters, moveable furniture, umbrellas, and neighborhood info cart. The North Plaza is trapezoid in shape: 58 feet across 23rd Street, 34 feet across mid-block crosswalk, 94 feet along Fifth Avenue from 23rd Street to mid-block crosswalk; the South Plaza is triangular in shape: 47 feet across 23rd Street, 125 feet along Broadway .

Plaza Features

• Both Plazas
  • Edge planters decorate the plaza with seasonal plantings
  • Public seating amenities include moveable tables, chairs, and shade umbrellas
  • One food & beverage kiosk is present on each plaza
  • Foot traffic is estimated at over 50,000 people per day
• North Plaza (4,500 permittable square feet)
  • Electrical box ("shore power") with 12 outlets is available for commercial marketing events
• South Plaza (3,875 permittable square feet)
  • 12' wide emergency access lane along the Flatiron Building curb edge must remain clear at all times
    

Permitting the Plaza

If you are interested in hosting an event on the pedestrian plaza, read below for more information or apply here.

• The Flatiron NoMad Partnership requires the following:
  • A site visit with Partnership operations personnel
  • A detailed site plan (using these documents) and a Run of Show including load-in, activation, and load-out
  • Minimum $1 million Certificate of Liability Insurance (COI) naming the Partnership as additionally insured in the certificate holder section, as follows: "Flatiron NoMad Partnership, 230 Fifth Avenue, Suite 1511, New York, NY 10001"
  • Pay the Partnership site fee (Partnership fee schedule)
• Amplified sound is permitted, but the Flatiron NoMad Partnership requests that production teams are sensitive to the residential and commercial properties in the area.
• Due to the presence of on-site kiosks, events are encouraged to refrain from utilizing food trucks and/or food/beverage sampling/giveaways.
  

To learn more, please visit the Flatiron NoMad Partnership’s Activation Guidelines webpage.

Contact the Flatiron NoMad Partnership:

Mikako Murphy
Senior Planning Associate
mmurphy@flatironnomad.nyc
212-741-2323 x 109