October 28, 2014
Planet Automotive Used Deceptive Advertising and High-Pressure Sales Tactics to Coerce Consumers into Paying for High-Cost Financing and Unwanted Add-ons
Department of Consumer Affairs (DCA) Commissioner Julie Menin today announced a settlement agreement with Planet Automotive, Inc. and its owner. The agreement is a result of DCA’s charges that Planet Automotive used deceptive advertising to lure consumers in and then pressured those consumers into agreeing to thousands of dollars in unwanted add-ons, such as extended warranties and theft protection, and then compelled those consumers to finance through the dealership. The agreement requires Planet Automotive, which now does business as Platinum Auto Mall at 37-15 Northern Boulevard in Long Island City, to pay $441,000 in fines and consumer restitution to 39 New Yorkers and to adhere to strict compliance with the law. The settlement agreement, which comes just months after DCA launched an aggressive investigation into the sale of unrepaired recalled used cars in New York City, also requires the dealership to check the recall status of each vehicle and repair all safety defects prior to sale. This is the first time DCA has made this requirement as part of a settlement agreement.
“With this comprehensive settlement agreement, DCA is continuing its efforts to protect consumers from unscrupulous used car dealerships,” said DCA Commissioner Julie Menin. “A car is one of the biggest purchases any family makes – especially low-income and immigrant families – and we are vigilant about getting all New Yorkers restitution when they are deceived and taken advantage of by a business. This settlement agreement is a victory for DCA because it means a rogue business has agreed to come into compliance with the law and 39 families will be getting a refund after being cheated out of their hard-earned money.”
In addition to refunding $284,000 and agreeing to not sell recalled cars, Planet Automotive will pay $157,000 in fines to the City and must also hire an independent monitor for at least one year. This monitor will work to reform Planet Automotive’s business practices, update its documents and forms, and report to DCA on the dealership’s compliance efforts. The dealership must comply with all laws, including clearly posting all prices, cancellations, and finance terms in all consumer contracts, and conspicuously post the Used Car Buyer’s Bill of Rights.
As required by the agreement, the dealership must provide any consumer who wants financing with a notice stating that consumers are not required to finance through the dealership, as well as other information about credit scores, obtaining a credit report, the finance charge for the purchase of add-ons, including warranties and insurance, and the total finance charge and monthly installment cost to purchase the vehicle without add-ons.
Since 2009, 165 consumers have filed complaints with DCA, the Attorney General’s Office and the Better Business Bureau about Planet Automotive, Inc. which had been doing business as KG Suzuki. The company advertised used vehicles at discounted prices on various websites, luring consumers to travel to the dealership in Long Island City. Once the consumers were there, sales representatives disclosed additional charges that were not included in the advertised price. The dealership also did not allow consumers to shop around for loans, but instead required them to finance all purchases through a lender chosen by Planet Automotive. Customers were made to wait hours before being able to meet with a finance representative who then pressured them into signing unclear and incomplete agreements, which the dealership later altered, increasing the amounts owed to much higher than what was agreed upon.
In July, DCA announced an investigation into the used car dealerships industry to discover whether they are selling unrepaired recalled cars. As part of the investigation, DCA issued subpoenas to 200 dealers, requiring them to provide their policies on selling unrepaired recalled cars, to reveal how many such vehicles they have sold in the past year, and whether the consumer was notified at the time of sale. DCA will work to ensure that any dealer found to have sold a recalled car that was not repaired at time of sale in the past year, notify the costumer and make any repairs that are necessary at the dealers’ expense and stop selling unrepaired recalled used cars in the future.
DCA, which licenses 849 used car dealerships citywide, conducted more than 500 inspections of used auto dealers and issued 170 violations last year. During that time, DCA received 261 complaints about used car dealerships and secured almost $300,000 in restitution. To file a complaint with DCA, or for a free copy of the Used Car Buyer Guide, call 311 or go online to nyc.gov/consumers. Visit DCA’s YouTube Channel to watch a video in English and Spanish about what to know when shopping for a used car. Video captions are also available in English, Spanish, Chinese, Korean, Haitian Creole and Bengali.
The Department of Consumer Affairs (DCA) licenses, inspects, and educates businesses, mediates complaints, educates consumers, and offers free financial counseling and safe banking products. DCA enforces the Consumer Protection Law, the Paid Sick Leave Law and other related business laws throughout New York City and licenses nearly 80,000 businesses in 55 different industries. Through targeted outreach, partnerships with community and trade organizations, and informational materials, DCA educates consumers and businesses alike about their rights and responsibilities. DCA’s Office of Financial Empowerment assists low-income New Yorkers with innovative programs and services to increase access to high-quality, low-cost financial education and counseling, safe and affordable mainstream banking, and access to income-boosting tax credits and savings. For more information, call 311 or visit DCA online at nyc.gov/consumers or on its social media sites, Twitter, Facebook, Instagram, and YouTube.
Buying a Used Car?
The Department of Consumer Affairs (DCA) has created these tips to help you.
Before You Go Shopping
At the Dealership
Mileage | Warranty |
0 – 36,000 | 90 days or 4,000 miles |
36,001 – 79,999 | 60 days or 3,000 miles |
80,000 – 100,000 | 30 days or 1,000 miles |
Follow these Tips to Protect Yourself from Recalled Cars