FDNY unveils its latest 'We Are FDNY' campaign, highlighting the diversity and unique backgrounds of Department members

June 25, 2024

The New York City Fire Department has launched its latest "We Are FDNY" campaign, showcasing the diverse stories and backgrounds of its members.

Unveiled at an event on Tuesday, June 25, 2024, in the Commissioner Robert O. Lowery Auditorium at FDNY Headquarters, the newest poster features 24 individuals representing various bureaus and units within the FDNY.

"When you see this mosaic of people, you will see that, despite our varied backgrounds, cultures and experiences, there's a unifying theme that binds us together: a shared dedication and passion for helping others," Fire Commissioner Laura Kavanagh said. "The 'We Are FDNY' campaign represents all of us. It takes the cumulative efforts and collaboration of everyone throughout the agency—from fire operations to EMS dispatch, fire prevention, facilities, technology development to fleet services—to make this the best fire department in the world."

Acting Chief of Department John Esposito added: "The 'We Are FDNY' poster campaign is a glimpse into our FDNY family and the many people behind the scenes far from the fire floor or medical emergencies. The poster is a visual representation of our teamwork and a reminder that we are at our best when we work together, supporting one another, learning from each other and building on our shared commitment to excellence and safety."

The We Are FDNY campaign began in 2008 and has featured more than 60 members over the course of the various campaign posters, which will be displayed in all Department locations, including firehouses, EMS stations, training academies and civilian offices.

Dr. Kwame Cooper, Deputy Commissioner and Chief Diversity, Equity and Inclusion Officer, said the "We Are FDNY" campaign is seen throughout New York City and beyond, especially on social media.

"It brings forth these amazing stories about diversity in which we find out that we have more in common than we have in terms of differences," Dr. Cooper said. "Each story describes our individual journeys that intersect within our common mission and vision ... to serve the people of New York City."

The stories behind all 24 poster participants can be read online at joinFDNY.com/WeAreFDNY. The question-and-answer segments will also be featured in the Department's monthly newsletter and in various social media content.