The Mayor’s Office of Media and Entertainment is not accepting new applications for the Marketing Credit Program at this time.

"Made in NY" Marketing Credit for Digital Games

The "Made in NY" Marketing Credit Program for Digital Games provides digital games with advertising in New York City — the #1 media market in the country. The Mayor’s Office of Media and Entertainment pays for the advertising!

• Your Digital Game’s qualified production costs are at least $100,000, and
• You spend at least 75% of your Digital Game’s production costs in NYC.

When you apply, your Digital Game must be complete, and it must be least 60 days before the first-release date. See additional requirements in the Program Guidelines.

A typical package includes at least 250 cards advertising your Digital Game in the NYC Subway. Applications are considered on a first-come, first-served basis.

If you are selected for the Program, you will have to: sign an agreement, include the Made in NY logo in your game and on the ads that the Program pays for, and make a small contribution to a non-profit (no more than .1% of your NYC production costs).

For more information and to apply:

• Download the Program Guidelines (last updated March 20, 2023)
• Application
• Download the Official Program Rules
• Preview the Marketing Credit Agreement
• Non-profit cultural institutions eligible for a donation
• Download the "Made in NY" Trademark
• Download the City of New York Official Licensing Style Guide

Please contact gaming@media.nyc.gov for more information.

If any part of this webpage conflicts with the Official Program Rules, the Official Program Rules govern.