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Key Project Terms: Storefonts (Renovations)
The following is a list of useful terms to use when researching additional Façade information on each of the topics discussed:
Architectural Details
A wide range of facade elements such as cornices, moldings, facade sculpture which, as part of older buildings, could project into the public right of way
Architectural Terracotta
A hard-burnt glazed or unglazed clay unit used in building construction as cladding or veneer for exterior walls; terracotta unit can be plain or ornamental, machine-extruded or hand-modeled and is usually larger than brick or facing tile
Awning
Awnings act as a shade and sheltering device offering a cover to the pedestrians from the elements. Awnings in a storefront may be installed to protect merchandise displayed in storefront windows from the sun. They are attached to the exterior wall, and are solely supported by the building
Cladding
A protective or insulating layer fixed to the outside/exterior walls of a building or another structure
Cornice
A projection that crowns or finishes part of the building element to which it is affixed; the exterior trim of a structure at the meeting of the roof and wall, usually consisting of bed molding, soffit, fascia and crown molding
Display Window(s)
A display window, or store window consists of transparent glass in a shop displaying items for sale designed to attract customers. Usually, display windows are larger windows in the front façade of the shop. Display windows may include store signs, which are subject to zoning regulations.
Entrance
Storefronts are the entryway to an establishment located on the first floor or street level of a commercial portion of a building, and typically include one or more display windows with an entrance providing access to the establishment. They are typically installed as a package consisting of door, doorframe and hardware.
Lighting
Lighting in a storefront may cover display windows, entrances, exterior façades and signs to provide illumination
Lintel
A horizontal structural member (such as a beam) over an opening for doors and windows, which carriers the weight of the wall above; lintels are usually made out of steel, pre-cast concrete, stone or wood
Pilasters
Rectangular or semicircular projection from wall surface for reinforcement or use as a simulated pillar in entrances and other door openings; pilasters may also be installed as projections of the exterior wall itself
Pointing and Repointing
The mortar between the joints of masonry units such as bricks, stone etc.; repointing involves removal and replacement of existing with new mortar
Security Gates
Storefronts may have an open-grid security gate, which creates ‘24-hour’ visibility to their business by allowing potential customers to view window displays after hours. Open link security gates also provide greater visual access for security and will not be blemished by graffiti. Stringent requirements are now in place for storefront security grilles enacted through NYC Local Law 75 of 2009.
*Note: By July 1, 2026, all security gates installed in the city must retroactively comply with the requirement where 70 percent of the area covered by the security gates must be visible (BC 1008.1.4.5).*
Sign or Signage
Signs are used to announce a business and to attract shoppers by displaying the store name. A sign may be on the store’s awning, the building’s façade, or attached as a distinct architectural element. Signs are regulated by zoning – refer to Sign Project Guidelines.
Veneer
A non-structural outer wall, membrane or skin of a building such as a single wythe of non-structural brick
Window Sill
A horizontal member at the base of a window opening made out of stone, sheet-metal wood or other material
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