Shop Your City

There's no recovery without a full comeback for the small businesses that make New York City great. That comeback starts with all of us choosing to put money back in our own communities. The Shop Your City challenge encouraged New Yorkers to step away from big box stores and show their love for local institutions. The Challenge consisted of a 30-day multi-channel marketing campaign featuring a contest and chance to win gift cards to spend at neighborhood businesses.

• Discover ways to continue to help support local businesses' recovery
• ABC 7: New York City: NYC launches challenge in support of small businesses